Buyers/Target Agencies List
What is a Target Market/Buyer List?
What tools so I need to develop a TML?
Who buys what I sell?
What are the benefits of market
intelligence?
How should you strategically bid on
contracts?
A buyer’s list refers to a list of government agencies and or Prime contractors who are responsible for purchasing your services and or products. These lists are typically used by vendors or contractors to identify potential customers within government agencies, making it easier to market and sale their services or products to the appropriate decision-makers.
Federal contractors can use several strategies and tools to identify which U.S. government agencies are purchasing the goods or services they offer. Here are some of the tools/ websites, and ways to use them.These sites are where you will get tons of your market research. You cannot properly and strategically sell to the federal government if you do not know who your top buyers are. Without this research you are wasting time and resources on just bidding contracts on SAM.gov.
Federal Procurement Data System (FPDS.gov)
FPDS is the primary database where all federal contract awards are recorded. Contractors can use this website/tool too:
Search for procurement trends. When do agencies buy what you sale?
Analyze which agencies have bought similar products or services.
Understand the value of a contract that was previously awarded.
Access historical purchasing data to predict future trends.
Know which vendors have won the contract.
Efficiency in the Bidding Process
Contractors can prioritize opportunities that align with their services by having a clear view of the buyers’ requirements. This leads to more efficient resource allocation, allowing the contractor to focus efforts on bids with a higher probability of success. This process is the difference of being pro-active rather than reactive to bidding.
SAM.gov (System for Award Management)
SAM.gov is where all federal procurement opportunities are posted, and it’s the portal where contracting officers and vendors register. By reviewing opportunities posted here, contractors can:
Identify current procurement needs.
Track Requests for Proposals (RFPs), Invitations for Bids (IFBs), and Requests for Quotations (RFQs).
Search by keywords related to their offerings to find relevant federal buyers.
GSA eLibrary
The GSA eLibrary is an excellent tool for contractors working under the General Services Administration’s (GSA) schedules program. It allows contractors to:
See which federal agencies have purchased under specific GSA schedules.
Track sales trends in their category.
Discover agencies looking for products and services under certain GSA contracts.
USA Spending
USA Spending provides public access to detailed information about federal spending, including contracts. Contractors can use this to:
Search for which agencies are spending the most on their product or service categories.
Drill down into specific contracts and agencies to understand federal priorities and expenditures.
Industry Days and Agency Forecasts
Many federal agencies host Industry Days or publish Acquisition Forecasts to inform vendors about upcoming contracting opportunities.
Contractors can attend these events or read these forecasts to learn what products or services agencies are planning to buy in the future.
Acquisition forecasts are often available on individual agency websites, and they outline procurement needs over a certain period.
Contracting Officers & Procurement Offices
Contacting federal Contracting Officers or representatives from Agency Procurement Offices can provide insights into ongoing or future purchasing plans. Building relationships and networking with these offices is often key to learning about upcoming procurements.
Professional Networks and Associations
Joining federal contractor associations or attending government contracting events can provide valuable insights and connections. Examples include:
National Contract Management Association (NCMA)
Small Business Administration (SBA)
Chamber of Commerce Events